We started ExpensAce because as Indians, we do not always know where our money is going. We try managing budgets with Google Sheets, but keeping everything updated quickly becomes another form of manual work. After a long day, the last thing we would want is to open another spreadsheet.

A lot of people still manage money through handwritten notes, scattered spreadsheets, or memory. The problem is not that people do not care about their finances. The tools often demand too much effort.